Ok, this International high street fashion chain used to dominate the high street for your core basics, work wear, home ware, great kidswear in the UK and had insane queues for their Boxing Day sales start at 6am. NEXT is one of those mega brands that was well known for everything else but fashion, but no more!
I was recently intrigued by Kirsty of, Fashion Champagne's obsession with all things NEXT, has it really changed so much, have they hired a new crew of designers or is the creative director trying something new? Well, whatever they're doing, it's pretty amazing and rather impressive.
Recently featured in Vogues promotional campaign (see below), their shots captured a much more fashion forward presentation of their A/W collection and hitting most key trends/looks from the catwalk.
Hello Military-esque boots!
Brogues galore! This is only a fraction of what yumminess they have in their footwear range, you'll have to check it out here!
From top left: Cream lace shell top (under military jkt) £502 in 1 lace dress £50
Feathered cape £25 & blue knot maxi dress £35
Mink Velour jacket £35, lace statement necklace £18
What they do need to do is set up shop in Greece asap!