Tuesday, 30 August 2011

Hollywood touches down in M&S AW11 campaign

Holy smokes, Ryan Reynolds and Rosie Huntington-Whiteley make British high street retailer M&S look good! These dreamy images taken by Greg Williams were unveiled today for their new Autograph collection. (Launching instore and online from 1st September)

Admittedly, when I first read the headline, I was a little gobsmacked at the casting of such high profile stars and whether it was right for M&S' image but it's only for their Autograph collection, a contemporary sub brand, which ultimately caters for a younger market than the main M&S brand. What do you think? Likey or no likey?

Previous Marks & Spencer (M&S) Spring 2011 marketing campaign, featuring Dannii Minogue, V V Brown, Twiggy, Lisa Snowdon and Ana Beatriz Barros. (Of which only Twiggy and Lisa will continue to feature in future campaigns)

images via here & here

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