Thursday, 16 September 2010

International high street giant NEXT: Hot picks

Ok, this International high street fashion chain used to dominate the high street for your core basics, work wear, home ware, great kidswear in the UK and had insane queues for their Boxing Day sales start at 6am. NEXT is one of those mega brands that was well known for everything else but fashion, but no more!

I was recently intrigued by Kirsty of,
Fashion Champagne's obsession with all things NEXT, has it really changed so much, have they hired a new crew of designers or is the creative director trying something new? Well, whatever they're doing, it's pretty amazing and rather impressive.

Recently featured in Vogues promotional campaign (see below), their shots captured a much more fashion forward presentation of their A/W collection and hitting most key trends/looks from the catwalk.

Hello Military-esque boots!

Brogues galore! This is only a fraction of what yumminess they have in their footwear range, you'll have to check it out here!

From top left: Cream lace shell top (under military jkt) £50
2 in 1 lace dress £50
Feathered cape £25 & blue knot maxi dress £35
Mink Velour jacket £35, lace statement necklace £18

So, whilst I have no qualms with the fabulous new look NEXT, I can't believe NEXT store's are everywhere world-wide, from New Zealand, USA and pretty much all continental European countries, through to the Middle East, Scandinavia, Russia, except in Greece.
What they do need to do is set up shop in Greece asap!
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